An essential key to staying relevant in business and appealing to your audience is to update your appearance and strategies. You need to effectively market your brand and skills to stand out and make potential clients take notice of you. Do you have a business that requires you to boost its online presence or refresh your business’s makeup, then this is for you. Business branding or makeover is simply shaping your presence, how you communicate, or appear to your audience. Standing out or being exceptional among your competitors in the marketplace can be a challenging and demanding task. However, some best practices to aid your business branding have a makeover on a low budget.
Online Presence Management
1. Build/Update Your Website
Your website is what showcases you to the world. For websites, the regular saying about first impressions being last longing is never truer. If you already have one, but it actually looks like it was created poorly, you either scrap it or make a new one, or you update it. People will exit your site as soon as they land on it for any number of reasons. Say, for instance, if it’s poorly designed, if it takes too long to load, it is not user-friendly, or it fails to tell your audience everything they need to know about you in few seconds.
Keeping customers on your site and exploring it is challenging but a very important one. And ensure that your website works well on mobile devices; a large share of your audience will be using one to find you.
2. Build Your Brand Identity
Buy a significant domain name related to your business and have a professional web designer to build you a website. As much as there is no need overdoing it, you shouldn’t skimp on it either. For effective and successful brand identity, always remember that your brand name needs to be small or attracting, quite easy to spell and write, and also relevant to your business. It needs to be as good as in your competitors’ websites. However, suppose you have no interest in coding and have any reason for not working with a professional. In that case, an awesome alternative is to use a content management system like WordPress, where you can create a free website with dozens of free, customizable, mobile-ready designs and themes.
Use a high-quality design for your logo, stylings, and color, as this reflects your professionalism. However, avoid fancy, slow-loading graphics. People come to your website to acquire knowledge about your business, not be impressed by eye candy (except if you are a graphic designer). You can use a good and free logo design resource such as logocreator.io for designing your business logo.
3. Add SEO and Create Quality Content
During content creation, it’s important to do research and comprehend what your audience is looking for. Understanding your customer’s intentions will help you create content relevant to them and get you picked up by search engines. Search Engine Optimization makes sure that you develop content that creates traffic over time since it provides information as regards problems that people will keep asking about. You can use free tools, like ones available from Google Ads, or try premium SEO tools that allow in-depth data.
It’s also germane to add analytics to your website to understand who’s visiting your site and the keywords they’re using to get there. Create contents that would drive conversions. Use conversational language, keep sentences short, and use simple, easy-to-understand words. Use short paragraphs of three to four lines, headings, bullets, and other elements to structure your content.
4. Include Your Business in Listings.
Including your business in listings is an important way to boost your SEO and tell people you exist. Nowadays, the first thing a person does to find solutions is to look for information online, usually on their mobile phones. You could have a customer not far from reaching you, and you won’t be able to reach them unless you make yourself findable. Some places to add listing information include Google My Business, Local online business listings, and Facebook. When creating your listings, add useful information about the goods and services you offer, your business phone number, contact address, and other useful details. These information will make sure that you are picked up due to relevant user searches.
5. Build an Online Community
With the increasing number of social media users every day, it’s obvious that you need to have an active presence on social media. Building a community online can provide your business with a boost by revealing social proof (where other people’s activities and online presence indicate that your business must be reliable).
You can freely build an online community via Facebook, Instagram, or LinkedIn group to encourage discussions and to help people connect. However, your business’s membership site enables you to brand your membership space, create an email list, and drive more traffic to your site.
Creating a community helps your business stand out as your audience is able to connect with your brand and build positive responses to your communication. People get to network, and it can be a resource for useful information and lively discussions. Building a community can significantly improve your business brand or appearance and should be a priority from the start.
Offline Presence Management
There have to be some advertisements to showcase that you have already gotten going on your website. Say some business cards, brochures, leaflets, depending on your business type. It is key to keep your brand identity consistent through all the materials you will be using for marketing processes (such as business cards, brochures, website, social media platforms, etc.).
This consistency is referred to as “corporate identity” (or branding) in the business and distinguishes the professionals from amateurs. This branding should also extend to your invoices, letterheads, etc., whether they are in electronic or print form.
According to the Mindstream Media Group, it was revealed that the presence of local brands online affects the purchase made and the retention of customers. Today, it’s all about linking up with your audience if you want to remain in the marketplace. Therefore, if you follow these practices outlined, your business becomes exceptional and stands out in the market place.